Google Pixel has announced a recent long-term partnership with The Football Association (The FA) as Official Mobile Phone and Earbuds Partner.
The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with each the senior men’s and ladies’s teams to help bring fans closer to the sport they love.
Pixel are also working with Lionesses star Lauren James, who will front Google’s “Football on Pixel” campaign throughout the summer and beyond. As certainly one of the most fun young players in the world, Lauren can be using her platform and the Pixel range to encourage the next generation of talent to pick up the game.
Throughout the partnership, Pixel will use its best-in-class camera and AI-powered technology to give fans fresh perspectives on their favourite players. This features a recent ‘Pitchside, Presented by Pixel’ content series that can take fans into the heart of the motion, in addition to fan-led stories showcasing the magic of England match days. Longer-form storytelling will take fans behind-the-scenes as the England teams compete on the international stage.
Pixel may also work with The FA to help increase visibility for ladies’s football, by delivering more, and better quality women’s football content, with the aim of inspiring more women and girls to become involved in the sport, and help move the game forward.
Finally, Pixel and The FA are also committed to co-developing brand recent experiences throughout the term of this partnership, leveraging Google’s AI-powered technology with the promise of enhancing fan’s experiences in Wembley and at home. This will begin during this Summer’s tournament, where Google will launch recent ways to access details about the tournament – from match schedules to athlete highlights and more – through Search.
The partnership deepens Google’s existing relationship with The FA, following the announcement of Google Cloud as the official cloud of the England Teams in 2019. Google Cloud works with The FA to help deliver meaningful insights from data to profit The FA each on and off the pitch.
Eileen Mannion, VP marketing, at Google UK, said: “Football is greater than only a sport in the UK, it’s deeply rooted in our heritage. It’s not only a part of our vibrant and diverse culture; it brings people together, generating excitement and constructing strong communities. We are proud to be partnering with the Football Association (The FA) to help fans create memories together. Phones are such an integral a part of the modern sports experience, and we’re thrilled to work with The FA to get fans closer to the motion of our incredible men’s and ladies’s teams greater than ever before.”
FA business director Navin Singh said: “We’re delighted to welcome Google Pixel on board as our official cell phone and earbuds partner. We’re keen about connecting our supporters with our England teams, and this partnership will bring fans and players closer together through content delivered by leading technology. We thank Google Pixel for his or her support.”
As the only phone engineered by Google, Pixel brings together the latest AI breakthroughs and puts them right into a device you possibly can hold in your hand. This personalised help adapts to your needs and preferences, helping you save time and get more done, in addition to powering Pixel’s leading features resembling Night Sight, Magic Eraser, Real Tone and Live Translate.
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