ariMarketing News
Saturday, May 31, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Content Marketing

If you think ‘authenticity’ is the answer, you’re asking the wrong question – Marketing Tech News

April 25, 2025
in Content Marketing
109 1
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you have to do is “be real” and audiences will swoon.

But “being real” is not a method, it’s a default setting.

And when everyone’s defaulting to the same script, it’s now not real, it’s noise.

That’s the heart of my latest book, Hook, Line, and Sinker: How the Power of Storytelling on Social Media Can Reel in Your Audience. It’s not some soft, fluffy guide to “being your true self online”. It’s a field manual for the attention economy, where clicks are currency and your content has 1.7 seconds to earn it.

I wrote this book because I used to be sick of the same regurgitated advice about storytelling. Academics break story structure down prefer it’s a lab experiment. Gurus hand out empty mantras like “Tell your why”. But no person’s showing you methods to actually stop the scroll.

So I did.

I spent the last 15 years constructing Kubbco, helping brands, from startups to Europe’s largest enterprises, create content that doesn’t just get likes, but changes perception and drives revenue. This book is my blueprint. It’s the system we use with clients day-after-day: Hook, Line, and Sinker.

Here’s a taste:

  • Hook: How to weaponize pattern interruption and platform-native contrast so your content doesn’t just mix in, it jumps out.
  • Line: Why suspense, character, and thematic structure matter greater than ever, and why most brands butcher them.
  • Sinker: How to really deliver in your promise and construct emotional payoff, so people keep watching, reading, clicking.

And yes, I am going hard on the BS. Because I’ve seen too many great founders, marketers, and creators die a slow digital death because they’re told to “just post consistently”.

I’m not here for that. I’m here for the brands who want results. The ones who need to make great content, not only more of it.

Sound like you?

Then here’s your shot. I’m giving freely 25 free copies of the book at the DMWF Conference in London, June 24–25 at Olympia National.

Come find me. I’ll be the guy on stage giving a keynote titled:

Marketing Like a Sociopath: The Power of Perception Over ‘Authenticity’

No fluff, no filters, just the truth about what works in 2025, and what’s about to die.

If you’re able to cut through the noise and really make content that converts,

Hook, Line, and Sinker is your next must-read.

See you in London.

— Chris Kubby

Read the full article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

How does your brand’s social media performance really stack up? – Marketing Tech News

Next Post

Why Real E-Commerce Photography Still Beats AI-Generated Imagery

Related Posts

How does your brand’s social media performance really stack up? – Marketing Tech News
Content Marketing

How does your brand’s social media performance really stack up? – Marketing Tech News

April 25, 2025
30 years of online promoting: A revolution in marketing – Marketing Tech News
Content Marketing

30 years of online promoting: A revolution in marketing – Marketing Tech News

March 20, 2025
Social commerce strategy gap widens, new report shows
Content Marketing

Social commerce strategy gap widens, new report shows

February 19, 2025
Snap Inc: 3 areas marketers and content creators need to focus on for success – Marketing Tech News
Content Marketing

Snap Inc: 3 areas marketers and content creators need to focus on for success – Marketing Tech News

February 18, 2025
Digital product marketing evolution in APAC: A PwC perspective – Marketing Tech News
Content Marketing

Digital product marketing evolution in APAC: A PwC perspective – Marketing Tech News

February 17, 2025
Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks – Marketing Tech News
Content Marketing

Paula Ximena Mejia, Wix Studio: 3 actionable strategies to free up marketing bottlenecks – Marketing Tech News

February 3, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.