ariMarketing News
Wednesday, February 25, 2026
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Content Marketing

Technology protects retailers, issuers, and consumers from CNP fraud

November 24, 2025
in Content Marketing
109 2
A A
0
21
SHARES
691
VIEWS
Share on FacebookShare on Twitter

Card-not-present (CNP) fraud is a large problem for businesses all around the world, happening when a payment is made without the physical card being presented to the merchant. Neither the cardboard nor the cardholder is in front of the vendor on the time of purchase making it a comparatively secure way for fraudsters to try their luck.

In many circumstances, it’s simply impossible for a retailer to shut the sale without using CNP mechanisms (particularly within the case of smaller businesses), and quite than potentially lose a sale, many retailers will proceed and simply take the danger.

Even if monies could be recouped, clawing back the funds from fraudulent transactions is time-consuming and costly. With a bare minimum of data, fraudsters can impersonate real buyers and use stolen or cloned cards to finish purchases. The real cardholder, the cardboard issuer, and the targeted business all develop into victims.

In the major, the liability (and subsequently the associated fee) for such fraud falls on merchants, who bear the associated fee of fraud-related chargebacks. Beyond the direct financial hit, fraud damages customer trust, puts pressure on fraud-prevention teams or business owners, and is a notable resource drain even before the associated fee of lost goods or services is factored in.

In the UK, total losses from card fraud [PDF] reached £556.3 million, with nearly all of that (81%) comprising of CNP fraud.

One company thinks it has the reply. Safecypher‘s Dynamic Security Code technology takes the static CVV three-digit security code on the back of all credit and debit cards, and replaces it with a dynamic code that’s visible just for a limited time in the shopper’s mobile banking app.

The platform effectively creates two-factor authentication at the purpose of payment for each transaction. Even if a card’s details are compromised (the cardboard stolen or cloned, for instance), a transaction can’t be accomplished without access to the cardholder’s device and their banking app.

The MFA uses the device’s and banking app’s security, which usually uses biometrics like facial recognition or fingerprint. Even for patrons with relatively unsophisticated cellphones – those protected only by PIN, for instance – it could possibly be enough to remove them from the list of fraudsters’ ‘easy targets.’

According to Safecypher, within the last 18 months, the Irish Post Office has not had a single CNP fraudulent transaction undergo since deploying the platform as a part of its banking app, An Post Money. Over 600,000 transactions have been covered by the cardboard+MFA solution in that point.

The organisation says it’s seen nearly a 3rd of its customers opt-in to make use of the technology, and customers are likely to use their cards more often, rising from twice to over thrice monthly, on average.

“Fraudsters don’t care whose lives they destroy, and they’re getting ever faster, smarter, and more automated. It is estimated that they have already got access to 80% of bank card details that are on the market on the Dark Web,” said Mark Phillips, CEO of Safecypher.

Deployment of the technology is operationally trivial for card issuers akin to banks and financial businesses, achieved via an API to Safecypher.

(Image source: “An online fraudster commits online fraud or identity theft wearing black gloves” by Patrick Cannon Tax Barrister is licensed under CC BY 2.0.)

 

Find out more in regards to the Digital Marketing World Forum series and register here.

 

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Why Kraft Mac & Cheese went hypercontextual for ‘Best Thing Ever’ push

Next Post

Social media use trends and insights for marketing professionals – Marketing Tech News

Related Posts

Walmart expands Scintilla In-Store to link store data and marketing
Content Marketing

Walmart expands Scintilla In-Store to link store data and marketing

February 24, 2026
Why traffic numbers look different in the age of AI search
Content Marketing

Why traffic numbers look different in the age of AI search

February 20, 2026
Visa expands into small business tools beyond payments
Content Marketing

Visa expands into small business tools beyond payments

February 20, 2026
Marketing compliance in cryptocurrency – lessons for martech – Marketing Tech News
Content Marketing

Marketing compliance in cryptocurrency – lessons for martech – Marketing Tech News

February 20, 2026
Reddit and AI search are reshaping how brands get found
Content Marketing

Reddit and AI search are reshaping how brands get found

February 20, 2026
Marketers struggle to predict AI’s methods for B2B purchase choice
Content Marketing

Marketers struggle to predict AI’s methods for B2B purchase choice

February 20, 2026
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

How QSRs are building on value marketing with pop culture, nostalgia

How QSRs are building on value marketing with pop culture, nostalgia

February 23, 2026
Depop touts ability to support consumer incomes with ‘Depoponomics’

Depop touts ability to support consumer incomes with ‘Depoponomics’

February 23, 2026
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts

Omnicom plans to reduce labor costs by $1B following IPG acquisition

February 23, 2026
PepsiCo’s first creator-led product launch reimagines chips for Gen Z

PepsiCo’s first creator-led product launch reimagines chips for Gen Z

February 23, 2026
AI search is changing brand visibility — EZY.ai shows how

AI search is changing brand visibility — EZY.ai shows how

February 20, 2026

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.