Marketing Dashboards: Real-World Examples to Track Your Performance

Here is a truth: Marketing dashboards have evolved into greater than only a tool. 

Much like how a ship’s navigational system steers it through uncharted waters, marketing dashboards display key metrics and play a significant role in aligning and integrating efforts across departments and business units. 

In this blog, we’ll discover real-world examples of selling dashboards, showcasing how they might be used to track performance and optimize strategies. 

Key Takeaways

• A marketing dashboard is a response to the increasing complexity of market data faced by senior management. That makes it a strong tool. 
• In dashboard, marketing data, which incorporates sales data, sales area, achievement of KPIs of selling, and sales distribution, should be displayed accurately.
• Selecting the metrics you monitor on the marketing dashboard is crucial for gaining precise business insights. 
• The KPIs on the marketing dashboard depend upon the style of template and the marketing activities.

Table of Contents

What is a Digital Marketing Dashboard?

A marketing dashboard is a strong tool that serves as a visible representation of probably the most critical marketing metrics, allowing digital marketers, agency owners, and startups to keep track of their performance in real-time. 

According to the tutorial research titled “Why, What, How, and What Research is Needed?,” the marketing dashboard is a “small collection of interconnected key performance metrics and underlying performance drivers that reflect each short- and long-term interests to be viewed in common throughout the organization.”

Insufficiently explicit? In the identical research, we are able to reach the next definition: 

Marketing dashboards are a response to the increasing complexity and variety of market data faced by senior management in the data age.

Why Marketing Dashboards?

The well-known consulting firm Gartner present in recent research that the “ability to measure tactical, strategic, and operational KPIs to monitor campaign, channel, and funnel performance using data visualization and dashboard capabilities,” is one in every of the steps to nurturing leads and accounts. 

By consolidating top-level marketing reports and arranging them on a single page, a marketing dashboard enables quick, at-a-glance monitoring of essential data, reminiscent of campaign performance, customer engagement, and ROI. This streamlined view not only aids in making informed, data-driven decisions but additionally forms the foundational layer for more detailed and comprehensive marketing analytics. 

For digital marketers and online marketing corporations, it provides clarity on what strategies are working and what needs adjustment. Agency owners profit from the flexibility to oversee multiple campaigns and accounts efficiently. Startups, often operating with limited resources, can use a marketing dashboard to ensure they’re focused on the best metrics to drive growth and achieve their marketing objectives.

Now, we’re on the identical page about how essential digital marketing dashboards are. In case you would like to be more detailed, try one in every of the members of the DAN community, DashThis’ video prepared specifically for beginners:  

Digital Marketing Dashboard Examples

In the digital agency world, there is no such thing as a “one right” option; it’s true for marketing dashboards. 

There are many alternative kinds: the marketing performance dashboard, KPI dashboard, e-commerce dashboard, internet marketing dashboard, social media dashboard, SEO dashboard, lead generation dashboard, and even for every platform and power commonly used. 

For that reason, allow us to introduce you to the digital marketing dashboards created by DAN members.

Whatagraph

A DAN-member tool, Whatagraph is a highly user-friendly marketing dashboard; it easily connects cross-channel data and helps you customize data visualizations with minimum hassle. 

That marketing dashboard allows you to create your reporting platform, mix insights from multiple sources, and pull data from multiple integrations, including Google Sheets and BigQuery. 

Whatagraph helps users to construct: 

• Facebook Ads Dashboard
• YouTube Performance Dashboard 
• Mailchimp Campaign Report
• Adroll Report
• StackAdapt Dashboard 
• Google My Business Dashboard 
• Bing Ads Report
• Multi-Channel Email Dashboard
• X Ad Report
• Sells Call Dashboard (CallRail, etc.)

Want to see some examples? Bing Ads report:

Mailchimp Dashboard:

DashThis

Another DAN-member tool, DashThis, principally keeps the variety of metrics down to just a few that might be applied to virtually all settings. The dashboard has the advantage of comparability, allowing benchmarking across agency units, firms, projects, and periods.

With its default KPIs and widgets, you may easily start using your dashboard—an all-in-one automated marketing report. 

Described because the “easiest reporting platform out there,” DashThis permits you to measure the success of your marketing efforts and link your entire reporting tools to your account seamlessly. 

The tool presents the next templates as dashboards:

• PPC & SEM Report 
• Google Search Console Report 
• Google Adwords Dashboard 
• Klaviyo Dashboard
• Facebook Business Manager Dashboard
• Instagram Ads Report
• Marchex Dashboard
• Moz Dashboards
• Ahrefs Dashboards

Here is a glance from DashThis’ Google Search Console Dashboard:

Zoho Analytics

With a drag-and-drop feature, Zoho Analytics is an incredible example of how constructing marketing dashboards takes minutes. 

Here is an example of the Zoho Analytics Unified Marketing Analytics dashboard:

Zoho Analytics, which is integrated with greater than 25 popular business applications like Salesforce CRM, QuickBooks, Xero, Zendesk, etc., includes the next digital marketing dashboards:

• Google Analytics Advanced Reporting
• Semrush Advanced Analytics Dashboard
• Advanced Analytics for HubSpot Marketing
• YouTube Ads Advanced Analytics
• LinkedIn Ads Advanced Analytics
• Facebook Pages Advanced Analytics
• Eventbrite Advanced Analytics
• Salesforce CRM Dashboard
• Zendesk Advanced Analytics Dashboard

Here are some screenshots from Zoho Analytics dashboards.

For Salesforce:

For Semrush:

For Zendesk:

For Google Analytics – G4:

Metrics to Monitor on the Marketing Dashboard

For now, we’ve got seen a bit of selling dashboards with different metrics. However, when are you able to describe a digital marketing dashboard as a “good fit” for your small business or brand? 

The answer lies in metrics. 

Actually, in dashboard, marketing data, which incorporates sales data, sales area, achievement of Key Performance Indicators (KPI) of selling, and sales distribution, should be displayed clearly and accurately.

According to Gartner’s 2021-dated research, “Prioritize Marketing Metrics for Your Executive Dashboards,” the digital marketing ecosystem has no probability to ignore performance metrics on marketing dashboards: 

Digital marketing leaders who fail to prioritize metrics for his or her dashboards risk causing their stakeholders information overload. This may end in dashboard abandonment over time. Use this tool to select the critical metrics that exhibit how marketing adds business value.

So now, it’s crystal clear that metrics you track on the marketing dashboard mean loads to get an accurate insight about your small business. 

Choosing the Right Dashboard Marketing Metrics

The excellent news is that the metrics for your small business usually are not so different than the highest KPIs of digital marketing; so, in case you’re acquainted with insights on Google Analytics or social media platforms, you’re already half way there. 

Besides, the KPIs and metrics to monitor on the marketing dashboard depend upon the style of template and the marketing activities. However, almost every template and dashboard track the traffic, conversion rate, page views, organic search performance of your landing pages, website, etc. 

Let’s get a fast have a look at specific metrics for the marketing industry:

• Click-Through Rate (CTR): You can track the ratio of clicks to impressions in digital ads or emails, providing insight into the appeal and relevance of the content.

It is best to use it in social media tracking dashboards and email marketing dashboards.

• Cost Per Acquisition (CPA): You can get information concerning the average cost to acquire a brand new customer, helping marketers evaluate the efficiency of their spending.

Vital for paid promoting dashboards (PPC) and campaign performance dashboards.

• Return on Investment (ROI): You can evaluate the profitability of selling activities, determining whether campaigns are delivering value relative to their cost.

Best for performance dashboards and C-suite executive dashboards.

• Customer Lifetime Value (CLV): It helps you estimate the entire revenue a customer will generate over their relationship along with your brand, guiding long-term marketing strategies.

Best for CRM dashboards and e-commerce dashboards.

• Bounce Rate: It indicates the proportion of tourists who leave a site after viewing just one page. 

Best for website optimization dashboards and content performance dashboards.