ariMarketing News
Sunday, June 1, 2025
Want Traffic?
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation
No Result
View All Result
ariMarketing News
No Result
View All Result
  • Marketing
  • Social Media
  • SEO
  • Entrepreneurship
  • AI
  • Graphic Design
  • Public Relations
  • Sales Conversion
  • Website Development
  • Traffic/Lead Generation
  • Videos
Home Marketing Video Marketing

Android says green text bubbles are costing iPhone users love

February 16, 2024
in Video Marketing
108 2
A A
0
21
SHARES
689
VIEWS
Share on FacebookShare on Twitter

 

  • Google-owned Android has teamed with comedian Ziwe Fumudoh for an effort asserting that the green text bubbles exchanged in messages between iPhone and non-iPhone devices are costing Apple adherents love, per details shared with Marketing Dive. 
  • Timed to Valentine’s Day, the campaign features a video, “Finding Love with Ziwe,” that leverages Fumudoh’s satirical humorousness as she interviews real people to spotlight the stigma against green text bubbles in dating. Agency David Miami spearheaded the creative.
  • The marketing play follows Apple’s announcement that it should be adopting Rich Communication Services (RCS), a more advanced version of the SMS, to bring higher messaging interoperability between iPhones and Android devices, though messages reportedly will still be green.

 

Just in time for Valentine’s Day, Android is coming forward with the message that green text bubbles are no reason to pass off a possible suitor — unless that suitor is Apple. The playful move rides on the heels of Apple’s announcement last fall that it should soon be adopting RCS, a messaging standard that permits for richer communication than the decades-old SMS, notably around stronger media sharing capabilities.

RCS for years has been supported by Google and plenty of phone carriers, including Verizon, AT&T and T-Mobile. Apple, alternatively, has openly resisted the usual in favor of its own innovation, iMessage, meaning that an RCS message sent to an iPhone would default to the SMS format and be marked with a green text bubble versus the blue bubbles used inside iMessage. Even with its adoption of RCS, Apple has reportedly not budged on the green text bubbles, which are expected to still appear when an RCS message is distributed to an iPhone from a unique platform.

Android’s “Finding Love With Ziwe” attempts to bring awareness to iPhone users within the U.S. that their bias against green text bubbles could mean that they are “overlooking perfectly eligible Android singles,” based on Rafa Donato, chief creative officer at David Miami. In the video, Fumudoh — who can be a journalist and author — brings together iPhone users who claim the green text bubbles are a deal breaker with prospective suitors who are Android users to assist them confront the foundation of their bias. 

The video will run across YouTube and its Shorts video portal together with Instagram, Facebook and X (formerly Twitter). Android parent Google used Super Bowl LVIII on Sunday to advertise its Pixel 8 smartphone, which could give the Valentine’s Day push a lift. 

Google has often teased Apple over its lack of support for RCS through cheeky campaigns. The search giant last 12 months created a fake commercial for an “iPager” device poking fun at Apple for converting iMessages sent to Android to SMS or MMS as a part of a “Get the Message” publicity campaign. “Finding Love” is one other way for Google to pressure Apple to support RCS. Among other advantages of the usual, notably, is its security over SMS.

”Messaging is at the guts of the dating experience. And like several good relationship, the communication between Android and iPhone users ought to be seamless, inclusive, and secure,” said Adrienne Lofton, vice chairman of world consumer marketing for Google, in a press release.

Apple’s adoption of RCS could also help marketers reach consumers more effectively. Among clients of conversational messaging platform Gupshup that are using RCS, some have seen engagement rates about 30-35% higher than for messages sent using SMS, based on Vartika Verma, the corporate’s senior director of world marketing. Apple’s adoption of RCS, announced in November, followed pressures placed on it to designate iMessage as a “core” service under the European Union’s Digital Markets Act. However, the EU recently decided the tech giant won’t be forced to open iMessage to rivals.

Read the complete article here

Subscribe to our mailing list to receives daily updates!

We won't spam you

Previous Post

Coach pairs virtual influencer with real celebs Lil Nas X, Camila Mendes

Next Post

Google touts Pixel’s AI capabilities for National Women’s Soccer League tie-up

Related Posts

Coke pushes Gen Z to ditch digital noise and embrace summer fun
Video Marketing

Coke pushes Gen Z to ditch digital noise and embrace summer fun

May 27, 2025
Why McCain Foods made an AR mobile game to teach regenerative farming
Video Marketing

Why McCain Foods made an AR mobile game to teach regenerative farming

May 22, 2025
Pepsi crashes barbecues to rid them of Coke in latest stunt
Video Marketing

Pepsi crashes barbecues to rid them of Coke in latest stunt

May 15, 2025
How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
Video Marketing

How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP

May 14, 2025
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Video Marketing

Amazon launches AI-powered contextual ads at 2nd blockbuster upfront

May 13, 2025
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
Video Marketing

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

May 12, 2025
Leave Comment

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

Latest Articles

Kinder Chocolate lets kids’ imaginations run wild in new campaign

Kinder Chocolate lets kids’ imaginations run wild in new campaign

May 30, 2025
Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

Old Navy shows off activewear with Lindsay Lohan in ‘80s-inspired spot

May 30, 2025
Sprite targets ads around scorching temps for global summer campaign

Sprite targets ads around scorching temps for global summer campaign

May 29, 2025
Marketing to Gen Alpha: How brands can win over the next generation

Marketing to Gen Alpha: How brands can win over the next generation

May 29, 2025
Droga departs Accenture Song CEO post at fluid moment for creativity

Droga departs Accenture Song CEO post at fluid moment for creativity

May 28, 2025

Latest Marketing and Entrepreneurship news and articles from the most trusted sources, follow us to get the latest news and tips directly to your inbox.


Learn more

Sections

  • Artificial Intelligence
  • B2B Marketing
  • B2C Marketing
  • Content Marketing
  • Digital Marketing
  • Email Marketing
  • Entrepreneurship
  • Graphic Design
  • Mobile Marketing
  • Public Relations
  • Sales Conversion
  • SEO
  • Social Media
  • Traffic/Lead Generation
  • Uncategorized
  • Video Marketing
  • Videos
  • Website Development

Newsletter

Subscribe to our mailing list to receive updates and special offers!

We will NOT span you!

Check your inbox or spam folder to confirm your subscription.

  • Privacy
  • Terms
  • Press Release
  • Advertise
  • Contact

© 2022 ariMarketing - All rights reserved.

No Result
View All Result
  • Home
  • Entrepreneurship
  • Marketing
    • Digital Marketing
    • Mobile Marketing
    • Content Marketing
    • B2B Marketing
    • B2C Marketing
    • Email Marketing
    • Video Marketing
  • Social Media
  • SEO
  • AI
  • Graphic Design
  • PR
  • Videos
  • More
    • Sales Conversion
    • Website Development
    • Traffic/Lead Generation

© 2022 ariMarketing - All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.