Daily Brief:
- Tide and Marvel Studios have joined forces for a brand new campaign, titled “Collateral Stains,” timed to the discharge of “Captain America: Brave New World,” based on a press release. The latest Marvel film debuts in theaters Feb. 14.
- “Collateral Stains” showcases how on a regular basis people within the Marvel Cinematic Universe (MCU) overcome stains. Key to the hassle is a 5D “Collateral Stains Screening” that customers can enter to attend via an Instagram sweepstakes.
- The event, which incorporates a screening of the film and opportunity for consumers to experience dirt and dust stains as in the event that they were a part of the motion, shall be held Feb. 13 in Brooklyn, New York. Creative content across TV and social media round out the hassle.
Procter & Gamble laundry detergent brand Tide is addressing one in every of the ignored nuisances of living inside the MCU: the collateral stains that occur from being court side to chaotic superhero motion. The collaborative effort with Marvel Studios arrives ahead of the discharge of “Captain America: Brave New World,” which has been projected to attain box office totals of $650 million.
“Collateral Stains” promotes Tide’s Oxi Boost Power Pods and includes social and TV content showcasing how individuals within the MCU bounce back from pesky stains. In “Mango Smoothie,” Red Hulk and Sam Wilson, the brand new Captain America, are seen dueling before the battle causes a person (actor Gregg Turkington, who plays the Baskin-Robbins manager in “Ant-Man”) to spill a smoothie on himself. However, with Oxi Boost Power Pods, the mess is quickly cleaned up.
Tide will host an event where attendees shall be among the many first to see the most recent Captain America film and experience collateral stains as in the event that they were within the movie. For instance, if Captain America stirs up dirt, the audience will get dirty too, or if an brisk battle results in muddy stains, viewers will get mud on their clothing. Consumers can enter for the possibility to participate within the experience, hosted at Zero Space in Brooklyn, by commenting on select Tide Instagram posts with the hashtag #TideSweeps.
The loyal fan base behind the MCU provides a useful opportunity for brands attempting to grow their connection to consumers. Various brands last yr, including Heinz and Heineken, partnered with “Deadpool & Wolverine.” Last April, Coca-Cola collaborated with Marvel for a TV business, digital collectibles, prizes and an immersive augmented reality experience.
Beyond the Marvel tie-up, Tide has integrated its brand into other cultural touchstones. The marketer routinely advertises across the NFL and last fall debuted “#TideTackles,” its most content-rich effort with the professional football league thus far. Tide parent P&G, which also owns Bounty, Crest and Dawn, reported net sales of $21.7 billion, a 1% yr over yr decrease, in the primary quarter of its fiscal 2025 yr.
Read the total article here
