B2B Marketing
Back-to-school 2023: Can marketing transcend the turbulence?
As the back-to-school season reaches a fever pitch, some brands are pulling out all the stops...
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Bain: Metaverse could be $900B biz by 2030, even as hype dies down
The metaverse could grow to be a $900 billion business by 2030, but may remain in...
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X enlists IAS to provide pre-bid brand safety certification
X, formerly Twitter, has enlisted Integral Ad Science (IAS) to provide brand safety and suitability certification for...
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ISpot inks multi-year measurement deal with agency Camelot
ISpot.television, a media measurement company, has entered right into a multi-year partnership with Camelot Strategic Marketing...
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Papa Johns readies creative, media agency reviews
Papa Johns on Aug. 15 announced a review of its national marketing agencies, based on details...
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Amazon’s AWS helps marketers tackle data fragmentation with machine learning
Amazon Web Services has released AWS Entity Resolution, a machine-learning-powered analytics service that analyzes, matches and...
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In Huge’s reinvention, a seasoned agency critic sees promise — and fresh challenges
Michael Farmer has developed a fame for taking agencies to task. In his widely read “Madison...
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What Apple’s iOS 17 privacy shift means for marketers
Apple’s annual Worldwide Developers Conference (WWDC) for years has served as a flashy opportunity for the...
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Marketing Dive Trendline on Top 5 stories from Marketing Dive
By: Peter Adams, Jessica Deyo • Published July 11, 2023 Ad spending appears to be approaching...
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Lidl operator taps The Trade Desk to expand retail media
The retail media arm of Schwarz Group, Lidl’s operating company, has partnered with The Trade Desk to...
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