B2B Marketing
Ad agencies feel weight of tech downturn as hopes turn to AI
Three of the most important ad-holding groups reported earnings last week, presenting a mixed bag for...
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IPG Mediabrands bows retail media measurement platform
IPG Mediabrands has launched Unified Retail Media Solution, a recent unit to assist its clients manage...
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Stagwell expands experiential marketing capacity with Tinsel acquisition
Agency network Stagwell has acquired marketing and design studio Tinsel Experiential Design, based on a release...
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Why marketers may want to make agency reviews a last resort
Marketers spend, on average, $408,500 to conduct an agency search and review when an incumbent agency...
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OMD tops media agency rankings
With an estimated $22.5 billion in total billings and a 1.6% growth rate, OMD remained the...
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Havas boosts creative offering with Uncommon acquisition
Havas has acquired a majority stake (51%) in Uncommon Creative Studio, in accordance with a press...
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Marketing in 2023: H1 by the numbers
Social commerce Social commerce is anticipated to achieve over $79.6 billion in 2025 (Source: Merkle) 36%...
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Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
Marketers began 2023 with one eye on budgets and bottom lines and the opposite on the...
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MediaMath’s bankruptcy demonstrates difficulties of DSP model
MediaMath, a programmatic demand side platform (DSP), has filed for Chapter 11 bankruptcy protection after failing...
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Yum Brands inks AI-powered customer data partnership
Yum Brands is partnering with Treasure Data to “unify all first-, second- and third-party data, making...
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