B2C Marketing
CTV ads beat mobile and desktop for viewer attention
CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer...
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Digital video ad spend sees 16% increase this year
Marketers proceed to maneuver money into digital video despite significant doubts about audience measurement, in line...
Read more61% of marketers still relying on third-party data
Some 61% of digital marketers are still using third-party data, in line with Salesforce’s latest State...
Read moreEU says Meta ad model violates Digital Markets Act
European Union regulators today said Facebook’s parent Meta violated its Digital Markets Act with its “pay...
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How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture...
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EU charges Apple with violating anti-competitiveness law
European Union regulators say Apple is violating the Digital Marketing Act, designed to manage “gatekeepers,” or...
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Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for...
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Apple doubles down on AI despite signs of an industry slowdown
This week Apple announced it was (finally) going all in on AI, adding a set of...
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Pega’s Blueprint for digital transformation
“I believe it'll revolutionize what our customers are capable of do,” said Pega founder and CEO...
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Google launches marketer resource center and AI recommendation tool
Google kicked off its “Summer of AI Essentials” with two recent features for marketers. One is a...
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