B2C Marketing
Canva introduces Canva Enterprise, Work Kits and adtech apps
Today, visual creative technology company unveiled Canva Enterprise, a latest offering for giant enterprises, together with...
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Google unveils AI-powered advertising tools at Google Marketing Live
Today, Google introduced recent creative tools and ad experiences at its annual Google Marketing Live event,...
Read more3 reasons why digital video and CTV are booming in 2024
Video ad spend is predicted to rise 16% year-over-year in 2024. Brands are interested due to...
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Alicia Arnold: Spotlight on the expert
Alicia Arnold is the founding father of a consulting company, AK Arnold, and draws on 20...
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How would a TikTok ban impact influencer marketing?
The U.S. government is threatening to ban TikTok within the country if ByteDance, its China-based owner,...
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Curb introduces one-stop advertising solution
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers...
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Meta rolls out genAI features for advertisers
Today, Meta introduced recent genAI-powered features allowing advertisers to automate the creation of text and pictures...
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How Iron Mountain implements conversational AI to drive engagement and revenue
Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer...
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How True Classic uses post-purchase experiences to increase revenue
Consumers inundated with marketing messages are receptive when the message is a few high-priority item they’ve...
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Adtech’s approaches to greener marketing
The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of...
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