B2C Marketing
How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year | MarTech
Super Bowl LVII kicks off this Sunday, and brands are finding new ways to gain exposure...
Read more
How to use AI and machine learning to personalize and optimize campaigns | MarTech
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the...
Read more
What is a conversion optimization platform? | MarTech
Over the last several years, digital marketers have been focused on delivering a customer experience (CX)...
Read more
88% of brands say they’re pressured to use retailers’ media networks | MarTech
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers,...
Read more
Failure to get the most out of data clean rooms is costing marketers money | MarTech
Despite the widespread use of data clean rooms (DCR), less than a third of marketers are...
Read more
Feds finally file anti-monopoly suit over Google’s adtech | MarTech
The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of...
Read more
Cooler Screens expands in-store retail media presence | MarTech
Today at NRF 2023, Cooler Screens announced an expansion of their in-store video screen offerings. Their...
Read more
How Coca-Cola activated their enterprise CDP | MarTech
This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got...
Read more
How Booksy used DAM to organize their digital asset production | MarTech
Appointment-making platform Booksy, popular especially in the beauty industry for booking clients, is a versatile digital...
Read more
Final 2022 holiday numbers break ecommerce records | MarTech
Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and...
Read more
