Marketing
GroupM taps McDonald’s CX maven to lead Wavemaker US
GroupM has appointed Alycia Mason as CEO of its Wavemaker U.S. agency, effective at the tip...
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Thinking About Digitalization in Manufacturing? Here Are the Key Questions You Need to Ask
Where to start? That’s all the time the hardest a part of taking over any recent...
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Importance of User-Generated Content in Tourism Marketing and How to Implement It
In today’s digital landscape, no company can survive without a web based presence. As customers shift...
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Pure Leaf taps Lindsay Lohan to defy hustle culture with a ‘Tea Break’
Pure Leaf Iced Tea has teamed with actress Lindsay Lohan for a “Tea Break” campaign encouraging...
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Toyota targets Gen Z, millennials on YouTube with Corolla Hybrid short film
Toyota has unveiled a short film, titled “Getaway Driver,” as a part of the automaker’s...
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How to market in the age of outrage
Welcome to the age of outrage, when even the most innocuous ad risks becoming a culture...
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Verizon unveils future-facing new look with ad campaign nodding to its past
Verizon is revamping its brand with a new visual identity and ad campaign, according to a...
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Coors Light will bury its latest Patrick Mahomes ad in a time capsule
Coors Light reteamed with NFL quarterback Patrick Mahomes for a campaign that toys with league rules...
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5 Mistakes B2B Companies Make at Trade Shows (and How to Avoid Them)
Ah, the fun of event planning! The buzz of pleasure, the anticipation of success… and sometimes,...
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Toys R Us creates first brand film to use OpenAI’s text-to-video tool
Toys R Us created what it claims is the first brand film to use OpenAI’s latest...
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