Marketing
Forrester: 91% of US ad agencies are currently using, exploring generative AI
Ninety-one percent of U.S. promoting agencies are either currently using (61%) generative artificial intelligence (AI)...
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WPP promises brands ‘exponentially more content’ with AI Production Studio
WPP unveiled Production Studio, an application that uses generative artificial intelligence (AI) to create text, images...
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Havas preps for future with hefty tech investment, integrated communications
Havas will invest 400 million euros, or greater than $429 million, over the following 4 years...
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EU charges Apple with violating anti-competitiveness law
European Union regulators say Apple is violating the Digital Marketing Act, designed to manage “gatekeepers,” or...
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How to Edit Text in PDF Files on Your Mac: a Step-by-Step Guide
Knowing how to redact PDFs will certainly come in handy. Indeed, this universal file format has...
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How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
Carl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, in response...
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Ad Relevance is Amazon’s new walled garden
Ad Relevance, the new AI-powered solution in Amazon’s DSP, has been in closed beta testing for...
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Michelob Ultra goes for Copa América gold with biggest summer program ever
Michelob Ultra is doubling down on its soccer investments ahead of the CONMEBOL Copa América USA...
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Why E.l.f. stepped into the wild for its latest entertainment play
E.l.f. Beauty is stepping into the wild for its latest campaign, chronicling the frenzied enthusiasm of...
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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
YouTube Shopping ads are about to get a lift from Instacart’s retail media muscle. Viewers of...
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