Marketing
ANA bows new cross-media measurement unit, Aquila
The Association of National Advertisers (ANA) has announced a new entity, Aquila, that's being established...
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Oscar Mayer hacks fake ads to show off its bacon-smoking process
Oscar Mayer on Monday (June 17) launched the most recent iteration of its “Keep It Oscar” brand...
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How to Evaluate a Digital Marketing Agency (We’ve Explained It in 10 Steps)
Choosing the appropriate digital marketing agency might be a game-changer for your small business; it could...
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Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Disney is attempting to level up its connected TV (CTV) strategy with new ad formats that...
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Albertsons aims to remove silos as retail media, connected TV converge
Albertsons Media Collective announced Thursday the launch of Collective TV, which is able to provide advertisers...
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Uber expands Journey Ads to programmatic buyers across Rides app
Uber’s promoting division announced that it's going to now enable programmatic buyers to access its...
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Apple doubles down on AI despite signs of an industry slowdown
This week Apple announced it was (finally) going all in on AI, adding a set of...
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Protect Your Brand: Essential Social Media Safety Tips for Digital Marketers
Facebook, X (formerly Twitter), Instagram, TikTok, and other social media sites, have grow to be a...
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Red Lobster says it’s ‘here to stay’ with Flavor Flav-led campaign
Flavor Flav is coming to Red Lobster’s aid on the tails of the seafood chain filing...
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Reducing Dependence on Traditional Ads Through Outreach Marketing
In the world of digital marketing, there infrequently appears to be a necessity to take a...
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