Marketing
Top 15 Most Important KPIs for a Digital Marketing Agency: Track Your Success in 2024
Understanding which marketing agency KPIs (key performance indicators) to watch is maybe some of the essential...
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Samsung swipes at Apple over controversial ‘Crush!’ ad for iPad Pro
UPDATE: May 17, 2024: Following this story’s publication, a spokesperson for BBH USA confirmed Samsung’s “Creativity...
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Netflix plans to in-house ad tech, adds measurement partners as ad tier surges
Netflix's ad-supported plan now has 40 million monthly lively users, with greater than 40% of all...
Read more3 reasons why digital video and CTV are booming in 2024
Video ad spend is predicted to rise 16% year-over-year in 2024. Brands are interested due to...
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The Ultimate Guide to Maximizing Cash Flow for Digital Agencies
A very good digital marketing agency marketing strategy is important for laying the groundwork for success,...
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Amazon’s first upfront promises full-funnel advertising at scale for all
NEW YORK — Amazon on Tuesday (May 14) made an enormous splash with its first-ever event...
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Gap Inc. selects Omnicom as media AOR, reorganizes key media functions
Gap Inc. has retained Omnicom Media Group (OMG) as its cross-brand media agency of record, in...
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Alicia Arnold: Spotlight on the expert
Alicia Arnold is the founding father of a consulting company, AK Arnold, and draws on 20...
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Inside Expedia’s plan to be the world’s travel media network
Expedia today (May 14) at its annual Explore partner event revealed a travel media network that...
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How would a TikTok ban impact influencer marketing?
The U.S. government is threatening to ban TikTok within the country if ByteDance, its China-based owner,...
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