Marketing
J.M. Smucker’s CMO on what she’s learned about refreshing ‘dusty’ brands
Back in 2018, The J.M. Smucker Company reimagined its entire marketing model, realigning internal teams around...
Read more
WPP and Google partner to integrate martech and gen AI tools
WPP and Google announced a recent collaboration model on the Cloud Next ‘24 conference in Las...
Read more
Publicis credits new business tailwinds, tech rebound for continued strength
Publicis Groupe saw net revenue up 4.9% from the year-ago period to three.23 billion euros (roughly...
Read more
Meet the agency behind some of CPG’s splashiest brand refreshes
What do kosher food brand Manischewitz and plant-based pioneer Impossible Foods share in common? Beyond filling...
Read more
Deep links for push notifications: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...
Read more
Quaker illustrates the power of mornings with interactive photo series
The Quaker Oats Company has unveiled “100 Reasons to Rise,” a black-and-white photo series meant as...
Read more
Applebee’s taps NFL star as undercover server to promote new burger
Applebee’s has partnered with Team Whistle on an episode of the sports media and entertainment...
Read more
MarTech’s CRM experts to follow
Martech is marketing and CRM is arguably the unique martech. It modified every little thing. Because...
Read more
Puma rallies around sport performance for largest marketing investment yet
Puma is placing an even bigger emphasis on sport performance across its portfolio for its first...
Read more
YouTube adds new shopping features to increase seller revenue
YouTube introduced 4 new updates for shopping creators, aimed toward enhancing conversions, providing inspiration, and offering...
Read more
Latest Articles
