Marketing
Accenture teams with Adobe, Nvidia to fuel brand content with generative AI
Accenture will co-develop industry-specific solutions for creating personalized content at scale and reworking content supply chains...
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Merkle blends AI, human interaction for Intelligent Messaging tool
Merkle launched a latest messaging solution called Intelligent Messaging that blends artificial intelligence (AI) assistance and...
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McDonald’s, NielsenIQ team for Cultural Relevance ad-testing module
Consumer intelligence company NielsenIQ (NIQ) has partnered with McDonald’s USA for a recent Cultural Resonance...
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MarTech Salary and Career Survey: More promotions and more layoffs
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster,...
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Why Verifying Email Addresses is Crucial for Your Marketing Strategy
If you’re planning to launch a chilly email campaign, or perhaps a marketing campaign, for that...
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PNC leans on ‘boring’ label in new marketing campaign
PNC is dubbing itself “boring” in a new national promoting campaign. Amid recent turbulence in the...
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Inside NBCUniversal’s plans to turn TV into a performance marketing channel
NBCUniversal today (March 20) continued its efforts to reveal the way it plans to bring TV...
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Inspiring Brand Awareness Campaign Examples with Big Impact
Did that consistent brand presentation across all platforms can increase revenue by as much as 23%?...
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How Bubly aims to shake up sparkling water with new Burst brand extension
It’s been nearly a decade since National Beverage Corp.’s LaCroix ignited a consumer craze around sparkling...
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How to tackle measurement as Google rolls out open-source marketing mix modeling
With the death of third-party cookies underway, the pressure is on marketers to adopt latest solutions...
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