Marketing
Meta announces major updates to Advantage+ and Shopping Ads
Meta unveiled updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive...
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‘Godzilla x Kong’ storms Roblox for platform’s first immersive movie trailer
Warner Bros. and Legendary Pictures are leaning into gamification on Roblox to advertise “Godzilla x Kong:...
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Why Building Trust Starts with a Digital Agency Team Page
In that digital age, trust is the currency of online interactions. Like you wouldn’t hand your...
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GNC fuels everyday workout routines for March Madness tie-up
Health and wellness brand GNC will appear in an episode of Team Whistle’s “No Days...
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Microsoft rolls out Copilot AI to more advertisers
Microsoft Ads has expanded its Copilot trial to a bigger set of advertisers. The company confirmed...
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Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
UPDATE: March 11, 2024: Amazon defended its DSP and said the platform makes it easier for...
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Independent agencies Barkley, OKRP merge
Independent agencies Barkley and OKRP have merged to change into one in all the biggest independent...
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LinkedIn for Digital Agencies: Tips to Boost Your Agency’s Visibility
Building a powerful presence on LinkedIn for agencies requires consistent effort and a commitment to providing...
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Why Minute Maid Zero Sugar hired Jon Hamm to pitch juice that ‘Sells Itself’
A product that sells itself is a little bit of a double-edged sword for brand marketers....
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Michaels promotes online MakerPlace with ‘Respect the Handmade’
Michaels launched a campaign, “Respect the Handmade,” in support of the recent debut of MakerPlace...
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