Marketing
IPG integrates Adobe’s AI-driven GenStudio content creation platform
Interpublic Group is the primary company to integrate Adobe’s GenStudio into its own marketing technology platform,...
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Influencer Marketing: The Shift from Celebrities to Micro-Influencers
Influencer marketing – it’s been an enormous trend in the previous couple of years, and that...
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Popular Digital Agency Job Titles for Your Consideration in 2024
Almost a decade ago, there weren’t any job titles equivalent to Content Creator and Social Media...
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Gap reworks Jungle’s TikTok hit to show off spring linen collection
Gap’s latest spring campaign draws inspiration from a viral song and accompanying music video from the...
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Tubi refreshes brand to build on momentum with young, diverse audiences
Tubi, Fox Corporation’s ad-support video-on-demand (AVOD) service, on Feb. 28 began rolling out a recent brand...
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The Rise of Social Commerce and Gamification of Online Shopping Experience
For the past 20 years the rise of the web and technological advancement have modified our...
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What’s old is latest: Food and beverage brands put a modern spin on retro packaging
Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for many years, and many consumers...
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Gatorade expands presence in hydration market with Gatorade Water
Gatorade today (Feb. 28) launched Gatorade Water, the brand’s first unflavored water, and can support the introduction...
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Dick’s enlists Kathryn Hahn, Will Arnett to showcase e-commerce convenience
Dick’s Sporting Goods is nudging more customers toward its e-commerce business with a latest celebrity filled...
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Digital Marketing Agency Portfolio Examples: Key Questions Answered
Without a well-thought-out agency portfolio, it's unimaginable to prove to your potential clients that you could...
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