Marketing
IAB, MRC draft preliminary AR measurement guidelines for advertisers
The Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) unveiled a proposed set of guidelines...
Read more
4 Email Marketing Trends to Get More Opens & Clicks
Filling your newsletters with meaningful content is way more essential than bombarding the whole customer base...
Read more
Adidas tells athletes of all types: ‘You got this’
On Feb. 11, Adidas launched a recent global brand campaign featuring skilled and amateur athletes that...
Read more
‘Bullish’ marketing industry plans to boost spending power in 2024
UK marketing leaders are gearing up for a ‘bullish’ 2024, with greater than 70% planning to...
Read more
Zero-Day Alert for Chrome: Quick Privacy & Security Tips
Google Chrome’s encounter with its first zero-day vulnerability of 2024, identified as CVE-2024-0519, has set off...
Read more
Geico drops mockumentary on rise of Gecko mascot ahead of Super Bowl
Geico released an almost 15-minute mock documentary profiling its Gecko mascot, part of the insurance firm’s...
Read more
How Burger King’s AI-generated Whoppers reflect the brand’s heritage
In 1974, Burger King rolled out its iconic "Have it your way" slogan with a jingle...
Read more
The Essential Guide to Developing Effective Agency Skills
Marketing agencies play a very important role for businesses of all sizes by helping them discover...
Read more
Inspiring Digital Marketing Agency Vision And Mission Statements
Does your digital marketing agency have a vision? What a couple of mission statement? You need...
Read more
Coke keeps innovation rolling with new permanent flavor, TikTok Shop exclusive
NEW YORK — The Coca-Cola Company is seeking to keep its pace of innovation in high...
Read more
