Marketing
All You Need to Know About WeChat in the First Half of 2020
WeChat is constantly updating and adding latest features. With >1.1B monthly energetic users, the Chinese dominant...
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How to Use Creative Assets to Convert Users in Apple App Store and Google Play Store
So you’ve got your copy down and you’ve got your app up and running, but what...
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5 Fitness App Marketing Strategies That Guarantee Downloads
Embarking on the appropriate fitness app marketing strategy may be your golden ticket to standing out,...
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Super Bowl commercials and strategies to watch for
This Sunday, family and friends will gather across the smart TV while checking their social media...
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Google’s cookie deprecation plans draw fresh watchdog pushback
UPDATE: February 6, 2024: A Google spokesperson provided the next comment to Marketing Dive following this...
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Expedia signs up as Netflix’s first global ad partner
Expedia is Netflix’s first global promoting partner to activate a multimarket campaign on the streamer’s ad-supported plan...
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J. Crew awards media AOR duties to PMG following Madewell success
J. Crew has appointed PMG as media agency of record (AOR), with an eye fixed on...
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NBCU streamlines premium CTV ad buys at local level for auto brands
NBCUniversal launched a tool designed to assist local automotive advertisers buy premium connected TV (CTV) video with...
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Launching a New Brand in 2024: The Definitive Guide to Brand Strategy
2024 looks so different for branding; for those who’re launching a recent brand, it’s time to...
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Sociable: Meta posts solid increases in revenue and usage for Q4 2023
Meta has shared one other solid performance report, with the corporate posting a 25% year-over-year increase...
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