Marketing
Martech set to exceed $215 billion by 2027
A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually...
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Data-driven marketing investments to top $36B in 2024, report finds
U.S. spending on marketing and promoting will grow 10.7% this 12 months to reach $570 billion,...
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Finish brings football rivalries to the kitchen with Team Whistle
Dishwasher detergent brand Finish is encouraging football fans to rally behind their favorite game day...
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LiveRamp boosts data clean room capabilities with Habu acquisition
Data collection company LiveRamp is acquiring data clean room software provider Habu in a money and...
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Creative Email Marketing Ideas to Help Your Brand Stand Out in 2024
Are you continue to using email marketing? I hope you said yes because email marketing continues...
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The Best B2B SaaS Marketing Strategies with Proven Track Records
Discover the ability of effective B2B SaaS marketing strategies, your key to unlocking recent heights of...
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Norton combats online scams with Dan Levy, Instagram game
Cybersecurity company Norton has partnered with actor and filmmaker Dan Levy for a social-focused campaign promoting...
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Lotame syncs with Trade Desk’s Unified ID 2.0 as cookie deprecation begins
Ad tech company Lotame has adopted Unified ID 2.0 (UID2) technology to boost cross-channel data interoperability,...
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Unlimited Success: Turning the Agency Model Upside Down with Subscription Models
Is the unlimited subscription website design agency model, popularized by million-dollar one-man agency owner, Brett Williams...
Read moreSalesforce experts share tips for ensuring a smooth implementation
Marketing technology is a big investment for businesses. If an implementation goes off the rails, the...
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