Marketing
WPP feels pinch of tech pullback as AI strategy comes into focus
WPP saw like-for-like organic revenue up 0.3% in Q4, with U.S. performance hindered by cuts from...
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Mod Op acquires RTO+P for more creative firepower
Digital marketing agency Mod Op has acquired Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P),...
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Smokey Bear travels through the decades for 80th anniversary ad
Timed to the 80th anniversary of the Smokey Bear wildfire prevention campaign, the USDA Forest...
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Powerful Digital PR Campaigns & Inspiring Examples That Spark
Gone are the times when traditional PR ruled the roost; today, digital PR campaigns have develop...
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How to Streamline Your Online Proofing Process for Different Digital Assets and Deliver Projects Faster
Online proofing allows for real-time collaboration, streamlined feedback, and a centralized review process. But while you’re...
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Rise of the Machines: How AI Influencers are Taking Over Social Media?
Welcome to the dawn of a recent era in social media where the line between reality...
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Walmart-Vizio deal raises fresh concerns about retail media walled gardens
Walmart’s planned $2.3 billion acquisition of smart TV maker Vizio offers one other sign that retail...
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Welch’s Fruit Snacks appoints new creative AOR to keep pace with culture
The marketer of Welch’s Fruit Snacks has named Gut Miami its creative agency of record (AOR)...
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McDonald’s brings anime fandom to life for immersive global campaign
McDonald's on Feb. 26 will launch a campaign inspired by how the brand is commonly depicted...
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Quaker celebrates everyday moments of affirmation in creative reset
The Quaker Oats Company unveiled its first global brand platform, throwing a highlight on everyday heroes...
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