Marketing

Instacart is pitching advertisers on Google Shopping ads enhanced by its own retail media data as...

Sports betting company FanDuel announced today (Jan. 9) that it has again teamed with NFL icon...

Is the marketing pendulum swinging back toward normalcy in 2024? Ad spending is trending that way...

Feeling stuck in a loop of incremental gains and shrinking margins? You’re not alone. Many digital...

Interpublic Group (IPG) has sold creative agencies Hill Holliday and Deutsch New York to Attivo Group,...

General Mills brand Totino’s Pizza Rolls has teamed with comedian Pete Davidson for a recent campaign...

  NBCUniversal today (Jan. 8) announced the launch of an AI-driven, cross-platform media planning and activation solution called...

We now live in a digitalized world and in fact marketing has transformed so much with...

Amazon has hired a former Disney executive to spearhead its efforts to introduce ads to Prime...

Consumers spent $220.1 billion online throughout the recent holiday season, up $10.4 billion on the previous...