Marketing
Google’s cookie deprecation plans draw fresh watchdog pushback
UPDATE: February 6, 2024: A Google spokesperson provided the next comment to Marketing Dive following this...
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Expedia signs up as Netflix’s first global ad partner
Expedia is Netflix’s first global promoting partner to activate a multimarket campaign on the streamer’s ad-supported plan...
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J. Crew awards media AOR duties to PMG following Madewell success
J. Crew has appointed PMG as media agency of record (AOR), with an eye fixed on...
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NBCU streamlines premium CTV ad buys at local level for auto brands
NBCUniversal launched a tool designed to assist local automotive advertisers buy premium connected TV (CTV) video with...
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Launching a New Brand in 2024: The Definitive Guide to Brand Strategy
2024 looks so different for branding; for those who’re launching a recent brand, it’s time to...
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Sociable: Meta posts solid increases in revenue and usage for Q4 2023
Meta has shared one other solid performance report, with the corporate posting a 25% year-over-year increase...
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Amazon’s Q4 ad sales total $14.6B as Prime Video ads begin
Amazon saw promoting sales grow 27% year-over-year for a total of $14.6 billion within the Q4...
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Top Blog Topics & Ideas for Digital Marketing Agencies
As content executives (and the content itself) guide the digital marketing landscape, we understand the constant...
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Lay’s time-loop ads inspired by ‘Groundhog Day’ take over ABC
ABC viewers might feel a way of déjà vu on Friday (Feb. 2) as Lay’s runs a...
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YouTube revenue tops $9B in sign ad-spending appetites are recovering
Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 billion, per an earnings statement...
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