Marketing
WPP unites global production capabilities as WPP Production
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YouTube’s mixed messages over AI – Marketing Tech News
YouTube is giving with one hand, and taking with the opposite, with recent strategy statements from...
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TikTok experiments with ads built for discovery and decision making
TikTok is expanding its ads for entertainment brands, with recent formats designed to attach viewers to...
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Honda takes modular approach to Winter Olympics campaign creative
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Netflix targets $3B in ad revenue while Warner Bros. deal looms
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AI email marketing – what marketers need to know
AI tools have gotten a standard sight in email marketing activities, but their effectiveness relies on...
Read moreMarketing learned how to grab attention, but forgot what to do with it
I remember seeing the famous Dollar Shave Club business “Our Blades are F***ing Great” for the...
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IAB launches Event and Conversion API to standardize advertisers’ shared data
The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers...
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How brands can assert control as AI rewrites advertising’s playbook
The age of artificial intelligence is here, and marketers in 2026 face a brand new landscape...
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Gen Z is changing where marketing begins, not just where it ends
For many marketing teams, the change did not occur overnight. Campaigns that when delivered regular results...
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