Marketing
Tis’ the Season for Increased ROI: How to Supercharge your Christmas Ads this Holiday Season
You may not want to consider it, but the festive season is correct around the corner,...
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AI will permanently upend the agency landscape in 2024, Forrester predicts
AI will grow to be permanently embedded across several areas of agency operations in 2024, in...
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Unilever spins TikTok soap opera as part of #CleanTok sponsorship
Unilever is enacting the second phase of its global #CleanTok partnership with TikTok through a creator...
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The Impact of Amsterdam’s Creative Ecosystem on Digital Marketing Agencies
Take a deep breath of relief; we’re not kicking off with Amsterdam’s Dutch Golden Age. Instead,...
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Unlocking Success: A Deep Dive into PayPal’s Marketing Strategy
Ever wondered what fuels the digital payments revolution? How does an organization like PayPal keep thousands...
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Amazon embraces the joy of friendship for global holiday campaign
Amazon has launched its 2023 holiday campaign, “Joy is shared,” in keeping with details shared with...
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What marketers can expect as Google rolls out AI asset generation for ads
Google today (Nov. 7) is rolling out generative AI features in its Performance Max ad product...
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Google rolls out new shopping features to boost conversions
Along with its annual Holiday 100, Google is rolling out a new deals hub and new...
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All We Need To Know About McDonald’s’ Marketing Strategy
Welcome to the exciting world of fast-food marketing that embodies the “think global, act local” philosophy!...
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88% of marketing and event professionals are using AI – Marketing Tech News
Kaltura, a video experience cloud firm, has released a recent report titled ‘Riding the Wave: 2024...
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