Marketing

Adidas Originals rolled out a recent global brand platform, “We Gave the World an Original. You...

IHeartMedia will host “A Special Ed Sheeran Experience” in the web video game Fortnite, starting October...

The U.S. Joint Industry Committee (JIC) today (Sept. 20) announced that Comscore, iSpot and VideoAmp have...

Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place...

The outlook for promoting continues to improve, as U.S. second-quarter ad spending grew 4.4% over the...

Ikea franchisee Ingka Group has named Interpublic Group’s McCann as its first global brand marketing partner, a...

Sometimes the disruptor gets disrupted — then what? Fifteen years after upending the travel industry by...

Crafting the suitable FinTech promoting strategies will be the difference between getting lost within the $179...

Have you ever found yourself captivated by a culinary video, the aroma almost wafting through your...

Campaign Trail is our evaluation of a few of the very best recent creative efforts from...