Marketing
Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
Amazon saw promoting sales grow 26% year-over-year for a complete of $12 billion within the Q3...
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Meta revenue surges 23% but volatility could soften advertiser demand
Meta Platforms saw revenue grow 23% year-over-year to $34.1 billion in Q3 2023, in line with...
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Top takeaways from Advertising Week 2023 marketers need to know
The promoting world got here together last week in Midtown Manhattan for Advertising Week New York,...
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Google brushes off ad controversies as search, YouTube regain momentum
Google parent Alphabet grew revenue 11% year-over-year within the Q3 period ended Sept. 30 for a complete...
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Airheads conjures scares with AI-powered film festival
Airheads is throwing a film festival powered by artificial intelligence (AI) in honor of Halloween, in...
Read moreAgency reviews are big expenses. Experts discuss when to use them
NEW YORK — Any variety of reasons can trigger an agency review. However, for alcohol marketer...
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Cracking the Code: NVIDIA’s Marketing Strategy Case Study
The success stories of tech giants function a wellspring of motivation for digital marketers and agencies...
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Inside J.C. Penney’s holiday marketing strategy
The J.C. Penney Company on Wednesday (Oct. 25) revealed a glimpse into its holiday marketing playbook,...
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The Apple Marketing Playbook: Understanding the Psychology
Do you employ Apple products in your each day life? We definitely do – in truth,...
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Capri Sun serves ‘epic’ kid moments on Dude Perfect, family-focused platforms
Kraft Heinz single-serve beverage Capri Sun has debuted a latest campaign, "It's Gonna Be Epic," that...
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