Marketing
Netflix expands advertising opportunities, adds live sports sponsorships
NEW YORK — Netflix unveiled recent opportunities for advertisers on its platform, including single-title sponsorships and...
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Stagwell acquires Left Field Labs as it doubles down on AI transformation
Stagwell has acquired Left Field Labs, a 15-year-old agency that has made a reputation for itself...
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Publicis extends winning streak as data-driven services provide windfall
Publicis Groupe experienced one other run of growth within the third quarter, with organic revenue up...
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New YouTube ad package helps brands capture cultural, sports moments
YouTube today introduced Spotlight Moments – a latest promoting package that may serve your brand’s videos...
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Best 3 Costco Marketing Strategies & Campaigns to Get Inspired
Costco’s annual revenue for the primary 8 months of 2023 is $242.29B, which is 6.76% greater...
Read morePepsi, McDonald’s and the latest in digital out-of-home
Digital out-of-home (DOOH) is continuous to expand and evolve. This means marketers can use it holistically...
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Campaign Trail: Mailchimp has a ball turning ‘clustomers’ into customers
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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How Target is expanding its retail media network as holiday marketing heats up
Target is expanding its Roundel retail media network on several fronts, a move that arrives as...
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How Meta, TikTok ad-free tiers could impact advertiser budgets
Listen to the article 8 min This audio is auto-generated. Please tell us if you have...
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Dentsu, VideoAmp guarantee audience across major publishers
Dentsu and VideoAmp today (Oct. 12) announced an activation that permits Dentsu's U.S. media agencies to...
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