Marketing
Vendasta’s CEO Brendan King on The Way SMBs Buy Technology is Broken
If time is such a precious resource for small business owners, why isn’t more of it...
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How Crate & Barrel offshoot CB2 repurposes social content for CTV ads
Earlier this yr, retailer CB2, a subsidiary of Crate & Barrel geared toward younger, modern, urban...
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How to Brew Success: A Deep Dive into Starbucks’ Digital Marketing Strategy
Known for its iconic green logo and the promise of a remarkable coffee experience, little question...
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The future of shoppable TV ads? It isn’t QR codes
The following is a guest piece by Peter Hamilton, director of ad innovation at Roku. Opinions...
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SaaS Product Launch with Examples for Marketing Industry
SaaS solutions offer progressive answers to contemporary challenges, and a well-executed product launch might be the...
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Why Momentum is betting machine learning can upgrade experiential
Momentum Worldwide, an experiential agency inside Interpublic Group (IPG), is betting that artificial intelligence (AI) and...
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SaaS Partner Programs: The Unbeatable Advantage for Every Marketing Agency
Are you an agency representative weighing the professionals and cons of teaming up with a SaaS...
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PMG sharpens CTV, OTT expertise with Camelot acquisition
Digital marketing and technology firm PMG has acquired Camelot Strategic Marketing & Media, one in all...
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SWOT Analysis for a Digital Marketing Agency with Examples
One secret weapon in the continuing battle of digital marketing? The good old SWOT evaluation—tweaked and...
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The Hidden Power of QR Code Technology in Digital Marketing
QR codes have come a good distance. They were invented in the early Nineties to assist...
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