Marketing
Gen Z teens are watching YouTube ads and recalling what they’ve seen | MarTech
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads....
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Understanding The Barbie Movie’s Masterful Marketing Strategy
Did you watch the Barbie movie yet?! If you said yes, amazing! If you said no,...
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Global ad spending on track to top $1T for first time, WARC says
Global promoting spending will grow 4.4% in 2023 and one other 8.2% in 2024, which can...
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Buffalo Wild Wings bows CGI buffalo character as part of creative refresh
Buffalo Wild Wings is attempting to clean up its brand with a recent campaign starring a...
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Meta launches new tool to track branded content campaigns | MarTech
Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search...
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NFL spoofs scripted rumors in star-studded kickoff campaign
The NFL is asking out pop-culture speculation about its games being scripted with a recent campaign,...
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Best Marketing Strategy for Crypto Projects in 2024
Web3 is the concept of the third generation of the Internet, the so-called “World Wide Web”,...
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Hotels.com enlists Edgar Wright’s cinematic flair to promote new app perk
Hotels.com has enlisted English filmmaker Edgar Wright (“Last Night in Soho,” “Baby Driver”) on a campaign...
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Gen Z is more likely to be OK with targeted ads — here’s what the numbers say
As cookies head toward the exit door and consumer privacy stays at the forefront of selling...
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GroupM cracks down on MFA sites amid push for programmatic cleanup
WPP’s GroupM is partnering with programmatic supply chain management company Jounce Media for added protections...
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