Marketing
How cryptocurrency is marketed to Gen Z – Marketing Tech News
You know those midnight memes about “million-dollar coins” and fast money flipping? For loads of Gen...
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5 Email Marketing Mistakes That Hurt Small Businesses
Email marketing still works. The numbers don’t lie: $46 back for each dollar spent once you...
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Nielsen, Roku deepen data-sharing pact to enhance streaming measurement
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Lexus takes generative AI for a spin in new holiday marketing content
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Horizon introduces open ad tech partnership network
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Campaign Trail: Tiffany’s blue boxes become portals for the holidays
Campaign Trail is our evaluation of a few of the best recent creative efforts from the...
Read moreNew AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots change into go-to tools for every part from travel planning to product recommendations,...
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Inside Walmart Connect as retail media, CTV convergence accelerates
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Magnum Ice Cream Company names Publicis media AOR, with AI in focus
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How NBCU’s new tools boost ads as live TV events take center stage
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