Marketing
Comscore, ANA’s SeeHer develop gender equality insights tool
SeeHer, the Association of National Advertisers’ (ANA) organization for gender equality in media, and Comscore have...
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B2C marketers are overwhelmed by growing challenges | MarTech
Many B2C marketers are finding it difficult to fulfill priorities this 12 months, a study from...
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5 Proven Strategies for Boosting Disability-Inclusion in the Workplace
Let’s address the elephant in the room – most workplaces today are removed from disability-inclusive. And...
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The march to CCPA compliance is a slow one | MarTech
Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by...
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How NC Fusion executed its campaign to help girls stay involved in sports | MarTech
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to...
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Campaign Trail: Adidas takes football off the pitch to elevate female stars
Campaign Trail is our evaluation of a few of the best latest creative efforts from the...
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These are the best marketers in the world | MarTech
Want to work with the best marketers in the world? Can you imagine what you'll give...
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70% of SMB marketers willing to pay more for tools with AI or automation | MarTech
Artificial intelligence stays a giant draw with SMB martech buyers: 70% say they’d pay more for...
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Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign
Apple launched a multinational campaign called “Pay the Apple Way” promoting its Apple Pay service,...
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WPP tunes into Spotify’s first-party data with new global partnership
WPP and Spotify have struck a global partnership that may provide the world’s largest ad-holding group...
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