Marketing
Ad-supported streaming brings new viewers to Netflix, Disney+
The majority of consumers who join for an ad-supported streaming plan are first-time subscribers, somewhat than...
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Ecommerce sets new Prime Day record, up 6.1% | MarTech
Online shoppers set a new Prime Day record this yr. Consumers spent $12.7 billion on July...
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The Impact of Streaming Services on the Entertainment Industry
The rise of streaming services pops up the standard questions: Are cinemas dying? What will the...
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Marketing in 2023: H1 by the numbers
Social commerce Social commerce is anticipated to achieve over $79.6 billion in 2025 (Source: Merkle) 36%...
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Culture wars rage on, forcing marketers to decide whether to reevaluate or retrench
Marketers began 2023 with one eye on budgets and bottom lines and the opposite on the...
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MediaMath’s bankruptcy demonstrates difficulties of DSP model
MediaMath, a programmatic demand side platform (DSP), has filed for Chapter 11 bankruptcy protection after failing...
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How a small chain is going big with a retail media network | MarTech
Retail media networks (RMNs) are bringing in big money for big firms. They are chargeable for...
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NYT’s Wordle debuts new mobile ad format with DoorDash
The New York Times (NYT) on Wednesday (July 5) announced new ad formats for its popular...
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Yum Brands inks AI-powered customer data partnership
Yum Brands is partnering with Treasure Data to “unify all first-, second- and third-party data, making...
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Ecommerce trends to watch for this Prime Day | MarTech
Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members...
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