Marketing
How Kroger’s in-housing push aims to raise the retail media bar
Kroger Precision Marketing (KPM), the retail media unit of grocery giant Kroger, today (June 28) announced...
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Chick-fil-A beefs up loyalty incentive with ‘Code Moo’ digital game
Chick-fil-A is deploying its cow mascots to spice up its rewards program with the launch of...
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5 Tips for Promoting the Video Assets You Commission from Influencers
Working with creators and influencers remains to be massively effective – or a minimum of it...
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Uber boosts advertising sales pitch with help from Omnicom
Dive Brief: Uber’s advertising division announced a partnership with Omnicom Media Group (OMG) to wed its...
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General Mills names food specialist shop Ingredient as content marketing AOR
General Mills has named food marketing specialist Ingredient as its content marketing agency of record (AOR),...
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Google Pixel partners with The FA to bring football fans closer to the game
Google Pixel has announced a recent long-term partnership with The Football Association (The FA) as Official...
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Ad Net Zero sets new guidelines for sustainable media partners
Ad Net Zero supporters, each within the U.S. and internationally, will now be required to set...
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Duolingo’s Game Changing Marketing Strategy: Unlocking Success
Duolingo generated 369.7 million dollars revenue in 2022 simply from subscriptions to the corporate’s premium service....
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Albertsons proposes retail media standards for industry at crossroads
Albertsons Media Collective, the retail media unit of grocery giant Albertsons, today (June 22) announced a...
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Bud Light looks to rebound from controversy with huge summer push
Bud Light has expanded its “Easy to Drink, Easy to Enjoy” platform with what it's billing...
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