Marketing
Marketers keen to invest in generative AI ‘but lack know-how’
UK marketers are fully embracing the opportunities afforded by generative AI. Over the following 12 months,...
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Mythbusting the JIC, weaponizing the MRC: What’s up with measurement?
While the Writers Guild of America strike that began on May 2 is a headline-generating development...
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NBCUniversal’s Linda Yaccarino resigns, named Twitter CEO
UPDATE: May 12, 2023: Elon Musk has named Linda Yaccarino as the brand new CEO of Twitter,...
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Marketing use cases for data clean rooms | MarTech
Data clean rooms (DCRs) are a comparatively latest technology that marketers are using to reinforce their...
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Why a shifting marketing landscape requires a people-first mindset
The following is a guest piece by Brady Brim-Deforest, co-founder of Media.Monks. Opinions are the creator’s...
Read moreData clean rooms explained | MarTech
Data clean rooms (DCRs) are a comparatively latest technology that marketers are using to boost their...
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Pepsi’s Marketing Strategy: A Look at How the Brand Stays Ahead of the Competition
Renowned throughout the world, Pepsi is certainly a obligatory component of people’s gatherings and meals! But...
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Dunkin’s CMO on bringing the brand’s vision into focus — and those buzzy Ben Affleck ads
After achieving viral fame for fumbling the brand’s coffee in memes, Ben Affleck made his relationship...
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Digital media to claim over half of upfronts spending, forecast says
Ad spending on TV throughout the upfronts, when advertisers commit prematurely to spending a certain quantity...
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Unpacking Zara’s Marketing Strategy & Marketing Mix
Zara owes much of its success to its clever marketing strategy. When you are taking a...
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