Marketing
A strong small business digital ad market must remain free of overregulation
The following is a guest piece by Beth Egan, associate professor of promoting at Syracuse University’s...
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Nielsen miscounted Super Bowl LVII viewership
Super Bowl LVII was watched by 115.1 million viewers — not 113 million, as previously reported...
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IAB NewFronts showcases video platforms armed for ‘difficult and unpredictable times’ | MarTech
This week digital platforms and streaming services are in New York to point out off latest...
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Amazon brings greater precision, interactivity to football streaming ads
NEW YORK — During a star-studded night that saw cameos from James Marsden, T-Pain, Tracee Ellis...
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YouTube embellishes Shorts ads as monetization struggles endure
YouTube is introducing recent promoting capabilities for its short-form video offering, Shorts, in response to...
Read moreIAB NewFronts showcase video platforms armed for ‘difficult and unpredictable times’ | MarTech
This week digital platforms and streaming services are in New York to point out off latest...
Read more
5 Ways to Improve Your Email Marketing Click-Through Rate
Email marketing is one of the crucial effective ways to connect with recent and existing customers!...
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Storyblok partners with UC Berkeley to design the future of digital content
CMS specialist Storyblok, which empowers developers and marketing teams to create higher content experiences across all...
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Tubi targets upfronts attendees with satirical short films
Tubi, Fox Corporation’s ad-support video-on-demand (AVOD) service, launched "The Call to Action: A Film Series for...
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WPP CEO praises AI, GroupM success in positive Q1 results
WPP reported an 11.9% increase in overall revenue and a 4.9% increase in like-for-like revenues for...
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