Marketing
IPG revenue slides on weakness in tech sector, digital specialists
Interpublic Group of Companies (IPG) saw net revenue down 2.3% year-over-year in the primary quarter to...
Read more
Meta says AI is improving ad efficiency as revenue growth returns
Meta Platform’s revenue grew in the primary quarter, based on an earnings release. The news suggests...
Read more
Crafting Your Identity: A Comprehensive Guide to Building a Strong Personal Brand
As the digital landscape evolves, businesses and types recognize the importance of private branding. Establishing a...
Read more
Google ad revenue slides again as platform’s dominance is challenged
Google’s promoting revenue shrunk for the second consecutive quarter, reflecting a sustained slowdown on YouTube and...
Read more
How to Boost Your Digital Marketing Agency’s Growth in 2023
Here’s the reality: Starting a digital agency is simple, but running it and turning it right...
Read more
Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial
The metaverse goes full glam this summer with the first-ever Metaverse Beauty Week, a five-day festival...
Read more
Coke says increased digital focus is driving a difference with consumers
The Coca-Cola Company called out a growing reliance on digital marketing initiatives to attach with consumers...
Read more
NFL makes Horizon global AOR for its media business
The National Football League has named Horizon Media as its global agency of record for strategy,...
Read more
Publicis claims second-largest agency spot thanks to digital, data bets
Publicis Groupe is now the second-largest ad-holding group by revenue, CEO Arthur Sadoun said in a...
Read more
FTC talks tough in false-ad notice but faces hard enforcement road
The Federal Trade Commission in early April notified 670 firms they may face monetary penalties in...
Read more
Latest Articles
