Marketing
WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest
Mastercard is shaking up its agency roster, appointing WPP Media as global media partner, the agency...
Read more
How MLB is powering first-party data collaborations with Adobe
Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with latest tools...
Read more
How brands can turn compliance into a competitive advantage
n 2011, on Black Friday, the most important shopping day of the 12 months, Patagonia ran...
Read more
Streaming continues ad revenue gain on linear TV, study says
Ad spending continued its shift away from linear TV to streaming during this yr’s upfront ad-buying...
Read more
Online scammers using AI Overviews on new generation of victims
A new spin on an old trick is making online scammers richer, with a mixture of...
Read more
Reese’s responds to Taylor Swift album news with advertising agility
Reese’s has jumped on the hype around Taylor Swift’s recent album with an ad that was...
Read more
Alibaba launches AI agent to speed up online sourcing for merchants
Alibaba International has introduced an AI agent for global trade built on its Accio B2B search...
Read more
Ralph Lauren’s Polo Bear plots art heist in mascot’s first animated film
Ralph Lauren released a trailer for the first animated short film starring its iconic Polo Bear...
Read more
Patrón takes a shot on dance music culture with Boiler Room partnership
Patrón has partnered with global music platform Boiler Room for a series of events and content,...
Read more
Top 6 AI writing tools to help you write smarter, not harder – Marketing Tech News
StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a way...
Read more
Latest Articles
