Marketing

August 12, 2025

“AI is actually the revenge of the English major,” said Teresa Barreira, CMO of digital consultancy...

B2B Marketing

IPG partners with Aaru for AI-powered consumer simulations

Interpublic Group announced a strategic partnership with technology company Aaru to integrate the corporate’s artifical intelligence-powered...

B2B Marketing

Dick’s Sporting Goods grows bets on sports content with in-house studio

Dick’s Sporting Goods is broadening its content ambitions with the launch of a brand new in-house...

Video Marketing

E.l.f. argues against overpriced cosmetics with legal-themed campaign

E.l.f. Cosmetics today (Aug. 11) launched a campaign, “e.l.f.ino & schmarnes,” starring drag superstar Heidi...

Content Marketing

Moving Forward Small Business and Semrush announce “Mastering AI Search for Your Brand” – a free 6-part virtual workshop series to empower businesses in the AI era – Marketing Tech News

Moving Forward Small Business (MFSB) has announced a strategic partnership with Semrush, a leading AI-powered marketing...

B2C Marketing

Zero-party data in motion: How top brands turn product discovery into conversions by Edna Chavira

Shoppers won’t wait around. If they will’t find the proper product fast, they’ll bounce—taking potential revenue...

Content Marketing

Optimising for AI search – a guide

AI-powered search engines are reinventing the ways users find information online, meaning content creators and website...

B2C Marketing

The hidden power of persona-driven UAT in martech success

User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated...

Content Marketing

Shein fined in Italy over misleading sustainability claims

Italian regulators have fined Shein €1 million (£870,000) for making unclear and misleading environmental claims about...

Video Marketing

What Disney’s NFL, WWE deals mean for the future of streaming ads