Marketing
WPP Media, Criteo partner to bring more performance to CTV advertising
WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a...
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IPG bets on agentic AI to streamline e-commerce optimization
Interpublic Group (IPG) has launched a brand new artificial intelligence-powered unit designed to help brands manage...
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Publicis elevates sports marketing services with Bespoke acquisition
Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, based on news shared with...
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3 stats from Google’s Q2 show how it is weathering advertising turmoil
Digital advertising is sitting at some extent of uncertainty as tariffs roil the economy and artificial...
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Velveeta says ‘Respect the Drip’ for first major campaign in two years
Velveeta launched a brand new campaign, entitled “Respect the Drip,” that represents its first major...
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VideoAmp builds momentum with Warner Bros. Discovery currency deal
VideoAmp and Warner Bros. Discovery (WBD) have expanded their relationship with a brand new three-year deal,...
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Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Cheetos is tapping into excitement for the return of Netflix’s “Wednesday” by enlisting Thing, a skittering...
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What marketers can learn from manufacturing’s shift to precision CX
When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...
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How omni-conscious brands win in a buyer-first, fragmented world
Content consumption has fundamentally modified. Attention is fragmented, habits are dynamic and expectations are higher than...
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Volkswagen accelerates tech transformation with new digital AOR
Volkswagen of America has named technology consultancy CI&T as its digital agency of record (AOR), in...
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