Marketing
Circana acquires Nielsen MMM to grow measurement capabilities
Data analytics company Circana has accomplished its acquisition of Nielsen’s Marketing Mix Modeling (MMM) business, the...
Read moreHow to keep emails from getting lost in the holiday inbox surge
As marketers working in retail gear up for his or her most vital time of 12...
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AI in marketing and sales outpaces training, survey finds
Marketing and sales teams have been among the many first to place AI to work. From...
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Walmart’s booming ad business provides ‘flexibility’ amid tariff impact
Walmart’s retail media engine kept humming at a powerful clip last quarter in the newest sign...
Read moreOne-third of consumers turn to AI when shopping
MarTechCharts often highlights data of interest to marketers and marketing operations professionals. Source: “Brands Battle for...
Read moreReady to level-up your mobile strategy? New consumer research and trends by Edna Chavira
Are you looking to boost your app’s growth and turn latest users into loyal fans? Join...
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DoorDash boosts college football marketing with seasonal rewards, events
DoorDash on Thursday (Aug. 21) launched a campaign meant to advertise a brand new rewards...
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Klaviyo acquires Gatsby to improve social commerce insight
Today, Klaviyo announced the acquisition of Gatsby, a social commerce platform that helps brands convert social...
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WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest
Mastercard is shaking up its agency roster, appointing WPP Media as global media partner, the agency...
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How MLB is powering first-party data collaborations with Adobe
Adobe today (Aug. 19) is expanding its Real-Time Customer Data Platform (CDP) Collaboration with latest tools...
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