Marketing
Amazon’s ad business stays strong as CTV, DSP offerings improve
Amazon’s revenue generated from promoting rose 22% yr over yr to $15.7 billion in Q2 2025,...
Read more
Doritos parodies retro adult films to promote new spicy chip flavor
Doritos is taking a cue from vintage adult films to promote its new Golden Sriracha chips,...
Read more
WPP Media, Criteo partner to bring more performance to CTV advertising
WPP Media is bringing more commerce media data to connected TV (CTV) ad buying through a...
Read more
IPG bets on agentic AI to streamline e-commerce optimization
Interpublic Group (IPG) has launched a brand new artificial intelligence-powered unit designed to help brands manage...
Read more
Publicis elevates sports marketing services with Bespoke acquisition
Publicis Groupe has acquired the marketing agency Bespoke Sports & Entertainment, based on news shared with...
Read more
3 stats from Google’s Q2 show how it is weathering advertising turmoil
Digital advertising is sitting at some extent of uncertainty as tariffs roil the economy and artificial...
Read more
Velveeta says ‘Respect the Drip’ for first major campaign in two years
Velveeta launched a brand new campaign, entitled “Respect the Drip,” that represents its first major...
Read more
VideoAmp builds momentum with Warner Bros. Discovery currency deal
VideoAmp and Warner Bros. Discovery (WBD) have expanded their relationship with a brand new three-year deal,...
Read more
Cheetos receives a hand from Netflix’s ‘Wednesday’ in mischievous new ads
Cheetos is tapping into excitement for the return of Netflix’s “Wednesday” by enlisting Thing, a skittering...
Read more
What marketers can learn from manufacturing’s shift to precision CX
When a procurement manager logs right into a manufacturer’s portal at 2 a.m. to urgently source...
Read more
