Marketing
Coke brings personalized touch to Disney ‘Star Wars’ collaboration
Coca-Cola is extending its partnership with Disney via ads, collectible bottles and augmented reality (AR) activations...
Read more
Agency’s Cannes Lions awards revoked for use of AI, safeguards introduced
Cannes Lions has withdrawn the Creative Data Lions Grand Prix winner, “Efficient Way to Pay”...
Read more
IAB standardizes gaming campaign measurement with new framework
The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework...
Read more
DoorDash parodies horror classics in pitch to budget-crunched parents
DoorDash is working with a pair of horror movie icons from the ‘90s and early 2000s...
Read more
Vital Farms cooks up sponsorship, custom ad for Hulu hit ‘The Bear’
Vital Farms, the pasture-raised egg brand, announced a sponsorship and custom ad spot in partnership...
Read more
Blue Moon slices into comedy for first celebrity partnership
Blue Moon, a Molson Coors brand, tapped comedian and author Colin Jost as its first celebrity...
Read more
New IAB Framework aims to bring clarity to gaming ads
The IAB released its recent Gaming Measurement Framework today, designed to make gaming campaigns easier to...
Read more
FTC says Omnicom deal is OK, as long as there’s no brand safety involved
The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised...
Read more
Omnicom-IPG merger clears key regulatory hurdle focused on ad boycotts
Omnicom’s planned $13.5 billion acquisition of rival ad-holding group Interpublic Group cleared a key regulatory hurdle...
Read more
Most Inspiring Mother’s Day Campaign Ideas
Just a kindly reminder: Mother’s Day is across the corner and look no further for anyone...
Read more
Latest Articles
