Marketing
Women’s Day Marketing Strategy: Successful Campaigns & Ads
A world without prejudice, stereotypes, or discrimination. Each 12 months, brands recognize International Women’s Day as...
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EY merges design, creative, CX and AI services into EY Studio+
Accounting firm EY is bringing its suite of creative services, including design, sales, marketing and customer...
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WPP CEO Mark Read to retire at challenging juncture for agency giant
WPP CEO Mark Read will retire at the top of December after seven years at the...
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Walmart challenges consumer perceptions with ‘Who Knew?’ campaign
Walmart has teamed with actors Walton Goggins and Stephanie Beatriz for a brand new campaign,...
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Venmo taps ‘White Lotus’ stars for push beyond peer-to-peer payments
Venmo, the digital payments platform owned by PayPal, launched a brand new campaign featuring “The...
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WPP Media launches AI-driven tool to push beyond ID-based targeting
WPP Media launched Open Intelligence June 3, claiming it's the industry’s first large marketing model (LMM)...
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Lego rebuilds Run-DMC’s ‘It’s Like That’ as girls’ empowerment anthem
Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with...
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Report finds consumers want deals from AI, not simulated conversation
There is a growing disconnect between how brands use AI for customer experience and the way...
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What Makes Heinz Marketing Strategies & Campaigns So Effective?
Heinz is synonymous with ketchup in greater than 200 countries. The brand’s success is built on...
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Progressive comes to the rescue when Superman can’t in movie tie-up
Progressive is heading to the comic book world of Metropolis this summer through a tie-up with...
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