Marketing
GroupM becomes WPP Media as holding company prepares for future
WPP is rebranding its media properties – previously known as GroupM – as WPP Media to...
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Droga departs Accenture Song CEO post at fluid moment for creativity
David Droga is stepping down as CEO of Accenture Song at the top of the corporate’s...
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How tariffs are reshaping long-term strategies for brands and buyers
Consumer confidence has been increasingly volatile for the reason that presidential election. The latest administration’s higher...
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Coke pushes Gen Z to ditch digital noise and embrace summer fun
Coca-Cola is rolling out its summer campaign in North America with ads themed around unplugging from...
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Amazon bolsters ad business with InfoSum, Magnite partnerships
Amazon continues to strengthen its promoting offerings, striking recent agreements with data platform InfoSum and sell-side...
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Navigating the New Normal: INPULSE Transforms Marketing Uncertainty into Brand Growth
In a world where marketing strategies often promise silver bullets and guaranteed success, INPULSE embraces a...
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Publicis acquires Captiv8 as influencer marketing ambitions expand
Publicis Groupe is acquiring the influencer marketing platform Captiv8, in accordance with a press release. Financial...
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Why McCain Foods made an AR mobile game to teach regenerative farming
McCain Foods, the world’s largest manufacturer of frozen potato products, recently reached a milestone in its...
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2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer...
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Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities
Publicis Groupe announced Wednesday it acquired Captiv8, adding one other influencer marketing platform to its portfolio....
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