Marketing
Roblox brings the mall to the metaverse, and vice versa
Roblox is further blurring the line between digital and physical worlds with recent retail capabilities that...
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Pepsi crashes barbecues to rid them of Coke in latest stunt
Pepsi today (May 15) unveiled its latest campaign, “Grilling Deserves Pepsi: BBQ Crashers,” per details...
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How Warner Bros. Discovery is letting brands tap ‘newstalgia’ for its IP
NEW YORK — Warner Bros. Discovery (WBD) kicked off the ultimate day of the 2025 upfronts...
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Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Amazon on May 12 announced several recent ad formats for Prime Video, per details shared with...
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Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
NEW YORK — Hollywood jack of all trades Seth MacFarlane opened NBCUniversal’s 2025 Upfront Presentation at...
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CMOs stretch static budgets further, with downsides for agencies: report
CMOs expect their budgets to remain flat in 2025, though macroeconomic uncertainty could lead on to...
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PubMatic brings generative AI to media buying platform
Ad tech company PubMatic unveiled a brand new platform, powered by generative artificial intelligence (AI), that provides...
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Linear ad spend grew in Q1 despite economic uncertainty: iSpot
Despite linear TV ad impressions declining 4.25% yr over yr in Q1 2025, ad spend on...
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Inside Disney’s ad playbook as streaming becomes ‘core growth platform’
Disney offices this week were perhaps one in every of the happiest places on earth. The...
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The latest AI-powered martech news and releases
FOMO is driving most corporate AI adoption, in line with an IBM survey of two,000 CEOs. ...
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