Marketing
Why Real E-Commerce Photography Still Beats AI-Generated Imagery
We’ve at all times been about greater than pixels and code. Series Eight is where stories...
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If you think ‘authenticity’ is the answer, you’re asking the wrong question – Marketing Tech News
We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement....
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How does your brand’s social media performance really stack up? – Marketing Tech News
We use technologies like cookies to store and/or access device information. We do that to enhance...
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As Google brings back cookies, marketers stick with privacy-first strategies
Marketers may not know what keeping third-party cookies in Chrome means for Google, but they realize...
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Gopuff enhances in-house ads platform with new incrementality solutions
Gopuff today (April 24) announced a partnership with Koddi, a retail and commerce media technology...
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Do the upfronts still matter?
The following is a guest piece written by Mark Zamuner, CEO of Juice Media. Opinion’s are...
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Google is keeping cookies in Chrome
After years of threatening to remove third-party cookies, Google today announced that it is keeping them...
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Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency
Monday’s verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the...
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Google search antitrust case: What the government wants
The U.S. Department of Justice and a coalition of states unveiled their proposed remedies yesterday to dismantle Google’s...
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Creating Impactful UGC Scripts for Authentic Engagement
User-generated content (UGC) has emerged as a strong tool for engaging audiences and constructing trust online....
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