Marketing
Amazon shores up stronger CTV position with Complete TV solution
Amazon Ads introduced Complete TV, a brand new capability powered by artificial intelligence (AI) inside its...
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What Coca-Cola has learned on its generative AI journey so far
Generative artificial intelligence (AI) stays at the highest of the 2025 agenda for marketers as they...
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94% of advertisers concerned tariffs will lead to cut in ad spending: IAB
Nearly all U.S. advertisers (94%) are nervous in regards to the impact of tariffs on ad...
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Campaign Trail: How Hollywood stunt pros pulled off an Oscars ad stunt
Campaign Trail is our evaluation of a few of the very best latest creative efforts from...
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Twitch simplifies sponsorship, revenue opportunities for streamers
Amazon-owned Twitch introduced latest features to make it easier to attach streamers to sponsorship and...
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Publicis acquires Lotame to fortify data-driven marketing position
Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of...
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Why Your Agency Needs To Be Monitoring PPC Benchmarks?
PPC results don’t exist in a vacuum. What looks like strong performance in a single industry...
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How Walmart Connect is growing the ‘connective tissue’ of retail media
Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching...
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7 barriers advertisers need to overcome to grow CTV
Connected TV has the broad reach for brand constructing and the targeting capabilities for performance marketing,...
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5 Oscars advertisers unite for multi-ad ode to stunt work
During the Oscars broadcast Sunday, five advertisers united to pay tribute to Hollywood stunt performers, the biggest...
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