Marketing
Saucony celebrates intersection of running and culture for global ads
Running brand Saucony today (March 4) launched a global campaign celebrating its heritage and the...
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Lay’s takes soccer stars on chip-fueled pub crawl to boost fan engagement
Lay’s is activating around soccer competitions the UEFA Champions League (UCL) and the UEFA Women’s Champions...
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WPP strikes cautious note as macroeconomic uncertainty intensifies
WPP saw like-for-like revenue less pass-through costs, an indicator of organic agency growth, decline 1% yr...
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R/GA goes indie, pivots to ‘recent age’ marked by AI, consolidation
Interpublic Group (IPG) sold creative innovation company R/GA to private equity firm Truelink Capital, per a...
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Disney, Paramount link with VideoAmp’s new cross-screen planning tool
Media measurement company VideoAmp has unveiled VXP, a tool designed to assist marketers reach and track...
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How to get the AI training you need to succeed
In the rush to deploy generative AI for marketing, organizations have ignored one thing: Training. People...
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Gap and Parker Posey celebrate self-expression in spring campaign
Gap today (Feb. 27) launched its spring campaign, “Feels like Gap,” starring actress Parker Posey,...
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How are Advanced Technologies Changing the E-commerce Industry for the Higher?
Advanced technologies are revolutionizing the e-commerce industry, transforming how businesses operate and the way customers shop....
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Chipotle debuts national TV ad on Roblox to promote sustainability
Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot concerning the chain’s sustainability efforts on...
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IHOP in-houses creative as part of bid to return to cultural relevance
IHOP has performed a number of marketing stunts over time to catch consumer attention, including swapping...
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