Marketing
Microsoft prepares AI Max for Search pilot across Bing and Copilot
Microsoft Advertising is preparing an open pilot of AI Max for Search campaigns in May, as...
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Vibe coding is hollowing out the martech stack fast
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Blockchain helps brands prove product authenticity without shoppers learning crypto
The OECD and EUIPO estimate that global trade in counterfeit goods reached USD 467 billion in...
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Agentic AI in marketing workflows gains traction among companies
Marketing operations are increasingly conducted through AI-mediated systems, based on McKinsey & Company. Agentic AI is...
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Email ROI claims meet a more complicated reality
While there are problems of scope in measuring return on investment, measuring costs was cited by...
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Choosing an email marketing platform to consolidate tech stacks
Marketing teams face increasing pressure to deliver results while managing a growing variety of tools. Many...
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The world’s largest ad holding company just bet its AI future on one vendor
Agentic marketing is the brand new battleground for agencies, and Publicis just picked a side. On...
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Top seven AI note takers for client meetings
Client meetings sit on the centre of contemporary service businesses. Revenue is negotiated there. The scope...
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Tesco partners with Adobe on AI marketing using Clubcard data
Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with...
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DMWF Highlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026
In 2026, the chance between awareness and conversion is where marketing teams can unlock probably the...
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