Marketing
Your 4-step guide to local marketing success
Location-based marketing campaigns goal consumers where they're and construct community awareness and engagement. This sounds straightforward...
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Are you focusing on valued customers or volume customers?
Not all customers contribute to your online business in the identical way. Some construct long-term value...
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Starbucks bets on marketing to broader audience to support turnaround
Starbucks saw U.S. comparable store sales drop 4% yr over yr in Q1 fiscal yr 2025,...
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What is DeepSeek? A boon for marketers and a threat to Big Tech
DeepSeek, a powerful latest open-source AI from China, could have put a pin to the AI...
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Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Publicis Groupe’s U.S. media arm has acquired performance-focused digital marketing agency Dysrupt, according to a press...
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Nielsen’s latest MRC accreditation returns it to measurement pole position
Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media...
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Cheetos continues to embrace ‘Other Hand’ imperfection with custom font
Cheetos is extending its “Other Hand” marketing campaign with a custom font timed to National Handwriting...
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Meta ad spend up 15% last quarter as TikTok sees sharp drop
Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future...
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Unilever’s Ben & Jerry’s campaign shows why RMNs are the future
Change is the only thing you possibly can depend on in digital marketing. Banner ads and...
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Netflix’s next phase of advertising growth hinges on in-house ad tech
Netflix executives are positioning 2025 because the 12 months when the streamer’s advertising ambitions enter the...
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