Marketing

  T-Mobile has entered an agreement to amass digital-out-of-home media company Vistar Media for about $600...

Kantar Group is selling its Kantar Media unit to private-equity firm H.I.G. Capital for roughly $1...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using...

Every marketing campaign goals to maintain customers engaged enough to convert. But how are you going...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad...

U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the newest...

Will pure-play artificial intelligence corporations ever be profitable? If OpenAI is any indicator, it’s hard to...

The clock is racing against TikTok as the Supreme Court weighs whether to uphold a law...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity,...

Social media platforms are portals to deep, meaningful engagement with customers. They are also the place...