Marketing
Netflix partners with Mastercard as streamer’s experiential ambitions ramp up
Netflix has partnered with Mastercard as the streamer enacts a more ambitious strategy around in-person experiences...
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Roku will cover the cost to turn branded social content into CTV ads
Roku will offer free use of a platform that repurposes social content into connected TV (CTV)...
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3 Ways Video Production Teams Are Using AI to Streamline Workflows
Artificial intelligence (AI) is crashing into the world of video production with just as much buzz...
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How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG),...
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Nostalgia-washing: How brands can look back without getting hung up to dry
First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for...
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Will TikTok be banned in the US? What the 2025 deadline means
After TikTok lost its legal battle to strike down a law that may lead to its...
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How AI can revolutionize creative impact measurement
When measuring the impact of creatives, marketers typically depend on circumstantial evidence. Brand awareness and sales...
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Omnicom acquires IPG to create advertising agency behemoth
Omnicom Group is acquiring Interpublic Group of Companies (IPG), according to a press release. The combination...
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IPG acquires commerce marketing company Intelligence Node
Interpublic Group acquired e-commerce retail analytics company Intelligence Node to complement the audience data and...
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Why Omnichannel Marketing Automation is Essential for Modern Businesses?
Today’s consumers increasingly demand highly targeted, personalized interactions with brands whatever the channels they use. That’s...
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